Which AI stage is your company at?
Four stages separate experimentation from results. In four minutes, find out where you stand, what is holding value back, and the next step.
Most companies use AI. Few see it in their results.
The difference is not the technology. It is a set of organisational conditions: who owns the value, whether the data is ready, how pilots reach production, how people work once AI is in place.
AIMM measures those conditions and tells you which one is holding your company back. That is the basis for a clear AI strategy: what to fix first, which use cases to pursue, and what they are worth.
37% of companies report any EBIT impact from AI. 6% attribute 5% or more of EBIT to it. McKinsey, The state of AI in 2026
Eight questions from a 24-dimension model
AIMM, the AI Maturity & EBITDA Model, assesses 24 dimensions in six blocks. Pulse is its short version: eight questions across the six blocks, with two each on data and on value delivery, enough to place your company in one of the four stages.
The AIMM Diagnostic, run with Torque, assesses all 24 dimensions with evidence and turns the result into a quantified plan.
What you get at the end
- Your stage
One of four, on the same scale Torque uses in the AIMM Diagnostic.
- What is holding value back
The block with the lowest maturity, and what it means in practice for your company.
- The next step
What companies at your stage typically capture, and where companies in your sector usually start.
From a self-declared result to a validated plan
Pulse tells you where you stand, on your own account. The next steps validate it with evidence and put a number on it.
- Pulse Review
A working session on your result with a Torque partner, and a one-page summary.
- AIMM Diagnostic
All 24 dimensions assessed with evidence, the most relevant use cases quantified, a board-ready value case.
- Value Programme
The full use case portfolio identified and prioritised, delivered in waves with owners, KPIs and stop or scale gates. Benefits tracked and signed off by Finance.
Four minutes. One stage. One next step.
Your answers are self-declared and labelled as such. To see the full result you share your name, work email and company. Data is stored in the EU, never sold, deleted on request. Privacy notice.